Interceramic

Challenge

Interceramic needed to standardize ceramic and porcelain tile presentation across its 286-store national network. The challenge: design displays with structural stability to withstand daily commercial traffic, ease of operation for store staff, and a visual language consistent with the brand identity.

Overview

Display program for Interceramic's ceramic floor and wall area, deployed across its national network of 286 stores. Each display is designed to present ceramic and porcelain tile collections with structural stability, easy operation for store staff, and a visual language consistent with the brand.

Scope

Design, manufacturing, and installation of specialized ceramic displays in 286 stores nationwide.

Coverage

286 stores

Result

Modular display system present across the entire Interceramic national network, designed to present the ceramic and porcelain tile portfolio and facilitate seasonal collection rotation on the floor.