Punto Cerámico

Challenge

Punto Cerámico needed to convert its Guadalajara point of sale into a brand destination. The challenge: design a fluid path that stimulates purchase decisions, integrating sliding displays, sample panels and inspiration areas to immerse customers in the brand language.

Overview

Retail showroom for Punto Cerámico in Guadalajara, designed to present large formats, mosaics, and ceramic accessories in a fluid layout that stimulates the purchase decision. The intervention combines sliding displays, sample panels, and inspiration areas to immerse the customer in the brand language.

Scope

Comprehensive design and manufacturing of the showroom: sliding displays, sample panels, showroom furniture, inspiration areas, and specialized lighting.

Scale

Showroom

Result

Point of sale transformed into a brand destination, with a layout that increases customer dwell time and facilitates specialized in-floor advice.